Lily Cole, Supermodel, Studentin und Ethical-Fashion-Fan, vermisst Sachen, die etwas wert sind und nicht nur in Mode.

Isn’t sustainable fashion inherently oxymoronic? „It is!“ she agrees, laughing. „It is oxymoronic, just in terms of the name ‚fashion‘ meaning trends. And so it’s risky, biting the hand that feeds me, obviously. But I don’t think it’s particular to the clothing industry. It’s a problem with the manufacture of everything. I mean, the fact that there’s already a second iPad out now is ‚fashion‘, in a similar way. I don’t think this is fashion’s fault. It’s a broader issue to do with the capitalism, and an economy which needs us to keep buying, and creating this superfluous kind of waste. It’s not that I don’t believe in creativity and innovation and new ideas, and the creativity that comes with fashion, which I really respect. But one of my biggest concerns is just how cheap we expect everything to be.“

P.S. Absolut sehenswert: „Struggling to stitch“ über bittere Jobs in New York´s Nähereien. Danke an Bernd für den Tipp!

		Kirsten Brodde, Blog-Gründerin und Autorin von "Saubere Sachen", hat das Thema Ökomode quasi aus dem Nichts entwickelt. Sie arbeitet als Greenpeace Detox-Campaignerin bei Greenpeace Deutschland. Hier finden Sie alle Artikel von Kirsten .